Blog

You offer HVAC services to homeowners and businesses and you want the whole world to know. You always put your best foot forward and you provide service to your customers that is always above and beyond their expectations. The customers you serve are always pleased with your work and you want to parlay their happiness into more business for your company. Word of mouth is an effective way for your past customers to help your business grow, but these days, there's nothing better than online revi …

This story begins with a Catholic priest, Fr. Miles Walsh. Fr. Miles pays remarkably close attention to his church’s real estate, and especially the church itself. I know this because ever since I turned 18 and first became a bonafide technician, Fr. Miles’ account at the church of Our Lady of Mercy in Baton Rouge was one that I more or less supervised. Now here is something that I still have trouble trying to explain: I know that Fr. Miles wanted me to personally service his church—not that he …

Nowadays, every company needs a solid marketing strategy to make themselves known to the prospective customer in the first place. Especially for an HVAC company, there is a lot of competition in the market and the right marketing plan not only helps the business stay afloat but also fuels growth and yields profit.  This makes it important to devise and thereafter execute a marketing plan. So here’s a comprehensive HVAC marketing plan for your business that you could follow: Using Soc …

HVAC Marketing: Seven Strategies to Market Your HVAC Business The HVAC market is predicted to escalate in the next five years at a CAGR of 4% and reach USD 36 billion by 2025. So, you can expect fierce competition and plan a robust HVAC marketing strategy to tackle it. As more than 80% of consumers begin their search online, there’s a huge opportunity out there. Word of mouth is no more the holy grail of advertising. You need a comprehensive marketing plan to focus on 90% of Americans who con …

You can get more business and establish a relationship with customers with the right online presence and marketing strategies. Pay per click advertising, email marketing, social media, video marketing and website design can draw the right attention to your HVAC company and increase your return on investment. Keep reading to learn more. 1. HVAC Pay Per Click Advertising You can use pay per click advertising on Google, Bing, Facebook, Twitter and other platforms. Make sure you're getting t …

Why does the air conditioner always seem to stop working on the hottest day of summer? If you have been in a similar situation, you know the dilemma it carries. Even the winter season is in full swing now, which means you have already turned on your heaters. But before it gets colder, consider doing quick HVAC maintenance using our HVAC tips for homeowners.  HVAC systems are necessary all around the year as they help us keep warm during winters and cool during the summers. With continuous …

Do you remember at the beginning of Jerry Maguire when Tom Cruise had that moment of clarity as he composed his mission statement? As I sit here tonight, a young man, who has just been promoted within the company which I work.  Now, more than ever, it has become my task to feed the need for our technician gap. This has always been an issue, but now this is on my shoulders- to fill this void. I have nobody to blame if this void is not filled, nobody but myself. We have all used the excus …

If you are an HVAC business owner, you surely know that it’s not an easy feat. Dealing with customers, handling the business end of things, and everything. However, there’s one major advantage of running an HVAC business- there’s no recession for you. No matter what the economic condition is outside your doors, you’ll still have people coming to you for their heating and cooling needs. An HVAC business with a strong customer relationships and excellent customer service can do wonders with a l …

One of the most basic needs in an American household, given the seasonal variations in different parts of the country, is an effective HVAC system. The environment in which we spend most of our day should ideally be supplied with clean and healthy air. The absence of a proper system for air cleaning may lead to health hazards for you and your family.  More so, in extreme weather conditions, the HVAC system of your house is used even more therefore, a one-time investment in a good system w …

Ring… Ring…  Customer: Hello, is this Hughes mechanical?Secretary: Yes, it is. How may I help you?Customer: Yes, I had a new system put in by you guys almost a year ago. I know its hot outside and the weatherman says it is a record high, but it just does not seem like my system is operating properly. A couple weeks ago, I know it was hot, but it seemed as if it was struggling to keep up then too.   I do not even have to tell you guys; you know what follows next&he …