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Nowadays, every company needs a solid marketing strategy to make themselves known to the prospective customer in the first place. Especially for an HVAC company, there is a lot of competition in the market and the right marketing plan not only helps the business stay afloat but also fuels growth and yields profit.  This makes it important to devise and thereafter execute a marketing plan. So here’s a comprehensive HVAC marketing plan for your business that you could follow: Using Soc …

Why does the air conditioner always seem to stop working on the hottest day of summer? If you have been in a similar situation, you know the dilemma it carries. Even the winter season is in full swing now, which means you have already turned on your heaters. But before it gets colder, consider doing quick HVAC maintenance using our HVAC tips for homeowners.  HVAC systems are necessary all around the year as they help us keep warm during winters and cool during the summers. With continuous …

If you are an HVAC business owner, you surely know that it’s not an easy feat. Dealing with customers, handling the business end of things, and everything. However, there’s one major advantage of running an HVAC business- there’s no recession for you. No matter what the economic condition is outside your doors, you’ll still have people coming to you for their heating and cooling needs. An HVAC business with a strong customer relationships and excellent customer service can do wonders with a l …

One of the most basic needs in an American household, given the seasonal variations in different parts of the country, is an effective HVAC system. The environment in which we spend most of our day should ideally be supplied with clean and healthy air. The absence of a proper system for air cleaning may lead to health hazards for you and your family.  More so, in extreme weather conditions, the HVAC system of your house is used even more therefore, a one-time investment in a good system w …

You can get more business and establish a relationship with customers with the right online presence and marketing strategies. Pay per click advertising, email marketing, social media, video marketing and website design can draw the right attention to your HVAC company and increase your return on investment. Keep reading to learn more. 1. HVAC Pay Per Click Advertising You can use pay per click advertising on Google, Bing, Facebook, Twitter and other platforms. Make sure you're getting the …

Ring… Ring…  Customer: Hello, is this Hughes mechanical?Secretary: Yes, it is. How may I help you?Customer: Yes, I had a new system put in by you guys almost a year ago. I know its hot outside and the weatherman says it is a record high, but it just does not seem like my system is operating properly. A couple weeks ago, I know it was hot, but it seemed as if it was struggling to keep up then too.   I do not even have to tell you guys; you know what follows next&he …

Such a generic term “Building Science”. Tell that to a customer and watch the thousand-yard stare! Ladies and gentlemen, we are no longer living in the days of common builds. What is a common build you say, well for me that would be a traditional house on a slab with batt insulation in the walls and ceilings, toss in some 4 foot windows then and mix that with a standard shingled roof incorporated with whirly birds and voila! If you were to ask me where that good old rule of t …

Not many days do we technicians get all the free time in the world to analyze a problem.  When we are on someone else’s dime, we must be mindful of our time spent on the job.  Well, all bets go out the window when it is your own system and it’s a Sunday.  To make things even better, the weather is below design temperatures (It doesn’t get much juicier than that!).  Well, that is just what happened on February 15, 2021.  My wife got her Valentine …

Yes, that’s right, TruTech turned 13 years old on April 23, 2020! And like many 13 year olds, we are being introspective about who we are, where we came from and where we are headed.As the title hints; we try to have fun with the work we do and not get too, too serious about ourselves.Just like a child grows so much over an 8 year time span, a lot has happened since 2012 when we made our last birthday update blog post (on our fifth anniversary).James C. BergmannLet’s start by remembering one of …

Coupons are back for Testo! Use your favorite coupon code on all brands, including Testo! (Sorry, Fluke and FLIR still do not allow coupon codes.) No need to login into your account anymore to save on Testo! Just use your favorite code and checkout! A few of our most popular are listed below with links to who is associated with them. All codes below are 8% off your entire order! Check out their content! getschooled – Bryan Orr and the HVAC School knowitall – Gary McCreadie, aka HVAC Know I …