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You can get more business and establish a relationship with customers with the right online presence and marketing strategies. Pay per click advertising, email marketing, social media, video marketing and website design can draw the right attention to your HVAC company and increase your return on investment. Keep reading to learn more. 1. HVAC Pay Per Click Advertising You can use pay per click advertising on Google, Bing, Facebook, Twitter and other platforms. Make sure you're getting the …

Ring… Ring…  Customer: Hello, is this Hughes mechanical?Secretary: Yes, it is. How may I help you?Customer: Yes, I had a new system put in by you guys almost a year ago. I know its hot outside and the weatherman says it is a record high, but it just does not seem like my system is operating properly. A couple weeks ago, I know it was hot, but it seemed as if it was struggling to keep up then too.   I do not even have to tell you guys; you know what follows next&he …

Such a generic term “Building Science”. Tell that to a customer and watch the thousand-yard stare! Ladies and gentlemen, we are no longer living in the days of common builds. What is a common build you say, well for me that would be a traditional house on a slab with batt insulation in the walls and ceilings, toss in some 4 foot windows then and mix that with a standard shingled roof incorporated with whirly birds and voila! If you were to ask me where that good old rule of t …

Not many days do we technicians get all the free time in the world to analyze a problem.  When we are on someone else’s dime, we must be mindful of our time spent on the job.  Well, all bets go out the window when it is your own system and it’s a Sunday.  To make things even better, the weather is below design temperatures (It doesn’t get much juicier than that!).  Well, that is just what happened on February 15, 2021.  My wife got her Valentine …

Yes, that’s right, TruTech turned 13 years old on April 23, 2020! And like many 13 year olds, we are being introspective about who we are, where we came from and where we are headed.As the title hints; we try to have fun with the work we do and not get too, too serious about ourselves.Just like a child grows so much over an 8 year time span, a lot has happened since 2012 when we made our last birthday update blog post (on our fifth anniversary).James C. BergmannLet’s start by remembering one of …

Coupons are back for Testo! Use your favorite coupon code on all brands, including Testo! (Sorry, Fluke and FLIR still do not allow coupon codes.) No need to login into your account anymore to save on Testo! Just use your favorite code and checkout! A few of our most popular are listed below with links to who is associated with them. All codes below are 8% off your entire order! Check out their content! getschooled – Bryan Orr and the HVAC School knowitall – Gary McCreadie, aka HVAC Know I …

How much leakage is through the attic, the basement, the attached garage? The only method for answering these questions is Zone Pressure Diagnostic (ZPD). This video addresses the ZPD basics to the advanced features. Learn about non-modifiable and modifiable zone analysis, the use of your digital manometer for ZPD testing, and the meaning of your results. The accurate and cutting-edge free Residential Energy Dynamics (RED) ZPD tool will be used for examples. In this video you will: See the to …

We are pleased to announce the winners in the TruTech Tools 10th Anniversary drawing! Austin M., Niagara Falls, NY       TJ G., Catonment, FL "Willie" L., St Louis, MO       Mike K., N. Mankato, MN Daniel L., Orland, CA I spoke with each one of them last night and they truly seemed thrilled! I heard comments like: "Come on, you're kidding me!" "I NEVER win anything!" "I thought you were pulling my leg." "I was just looking at my ratty, old tool bag AGAI …

DETAILS FOR THE TRUTECH TRAINING WEBINAR: Using Zone Pressure Diagnostics for House Leakage Analysis REGISTER FOR May 11, 2017 at 11 am Eastern: CLICK HERE REGISTER FOR May 24, 2017 at 4 pm Eastern: CLICK HERE How much leakage is through the attic, the basement, the attached garage? The only method for answering these questions is Zone Pressure Diagnostic (ZPD). This webinar addresses the ZPD basics to the advanced features. Learn about non-modifiable and modifiable zone analysis, the use of …

Help us celebrate 10 years in business by entering our contest! CLICK HERE to enter to win one of five (5) Limited Edition Veto TechPac stuffed with over $1200 in products. These Limited Edition TechPacs (unstuffed) are also available for purchase: www.trutechtools.com/10thAnniv Simply fill in the form at the link with three (3) phrases that come to mind when you think of TruTech Tools. Be sure to fill in all your contact info. Only one entry form per person will be accepted. Prize drawin …